Just ask Laura Suchoski, social media manager for McKinney Advertising - love it or hate it, social media is here to stay. It is an integral part of our Oldfields students’ lives, and in true Oldfields fashion, we take responsibility for teaching our girls how to navigate this complex world of likes, tweets, posts, and pins.
Laura, a former teammate of Assistant Director of Admission, Caroline Blaum, cut her social media teeth at Duke University where she initiated social media activity for the field hockey team and was voted field hockey’s Athlete of the Decade. Laura went on to work in social media for espnW. She is part of the first generation of teens to grow up with social media, so she has credibility on several levels.
Laura covered a lot of ground in the hour plus presentation, but her main tips for the students included:
- Social media is a game. You can win or lose.
- Social media – even Snapchat – is permanent. Prepare for anything you post to be viewed by your friends, parents, future spouses, bosses, children, and potentially people who might wish you harm.
- DO NOT chase likes. Be your authentic self. Post what you love, what you want the world to know about you.
- Learn how to control who sees your profile and make sure you have the desired settings in place.
- Embark on a social cleanse – delete posts and photos that do not reflect your best self. Share only content that moves you forward. Remember colleges and employers are looking at you online.
Laura’s talk was the catalyst for some interesting discussions amongst our faculty and students, and with nearly 2 billion players in the social media game, it is a conversation that Oldfields will continue to have with our girls as we prepare them for life post OS.